Who We Are
We are communications and public relations strategists focused on B2B and consumer-tech companies. We’ve worked both in-house and in agencies and understand the need to be a true partner, combining strategy with execution and hard work.
We take the time to truly understand what matters most to your business and strive to get the best results for you. And we like to have fun along the way!
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Our Capabilities
What Mockingbird Can Do For You
“A good PR story is infinitely more effective than a front-page ad.”
– Richard Branson
Media Relations
Connecting you with the media your customers read. The core element of public relations
Story & Pitch Development
Identifying the key story to tell and how to present it to the right media so they align with your corporate goals
Awards
Identifying the right awards, building a database to monitor them, and submitting so no deadline is missed
Comms Strategy Development & Execution
Designing an effective program to meet your goals and needs
Content Development
Content is king and we help you reign by writing bylines, white papers, ebooks, etc.
Media Training
Gauging your media readiness, anticipating questions and preparing you for anything
Influencer Relations
Building a program to put your brand in front of the most followed names in your industry
Analyst Relations
Connecting you with those who follow and report on your market
Speaking
Identifying the right events, building a database to monitor call for papers deadlines, and submitting so no opportunity is missed
Customized Global Reach
“Communication is the key for any global business.” – Anita Roddick
We work with a network of agencies and independent consultants worldwide to provide global support for our clients. We design our global programs by hand-picking the right partners to match our clients’ needs, providing the most effective approach and impactful results.
Measurement of Success
“However beautiful the strategy, you should occasionally look at the results.” – Sir Winston Churchill
Key measurement areas include:
- Audience reach
- Frequency of inclusion
- Rate of proactive outreach vs inbound requests
- Re-tweets (including influencers)
- Comments
- Web visits
Our Clients
Past and Present
Our Recent Blog Posts
Contact Us
We would love to talk to you about your public relations, communications and content needs. Or about anything fun.
We look forward to hearing from you!